English Literature

Wednesday, March 11, 2015

Types /Classification of Business Communication


Communication is the transfer of ideas and information from one person to another person. It is a bridge of meaning among people so that they can share what they feel and know. By using this bridge, a person can safely cross the river of misunderstanding that sometimes separates people. To make successful communication there are different methods/ways.
Different types of communication can be depicted by the following diagram :
http://businesscommunicationbd.blogspot.com/
 (A) On the basis of location of the receiver : Depending on the location of the receiver there are two types of communication :
(l) Internal communication, (2) External communication
(1) Internal communication : Communication among the members of an organization is known as internal communication. That is when executives and employee of an organization communicate each other within the organization then it will be labeled as internal communication.
 http://businesscommunicationbd.blogspot.com/
 (2) External Communication : When executives and employees of an organization 
communicates or exchanges information with outsiders of the organization then it is called
external communication.
http://businesscommunicationbd.blogspot.com/
Formal and Informal Communication : Both internal and external communication .
can be subdivided into two types :
(i) Formal Communication ,
(ii) Informal Communication. 
(i) Formal Communication : When information exchanged through formal
organizational channels by following fixed rules then it is known as formal communication. l
(ii) Informal Communication : Fixed rules and system can not prevent people from
talking with each other. Thus the communication that takes place with in and outside of 
an organization through unofficial lines can be labeled as informal communication.

(B) On the Basis of Media of Presentation : From this point' of view communication can be of three (3) types :
(l) Written Communication
(2) Oral/Verbal Communication
(3) Non-Verbal Communication
(1) Written Communication:  When information, ideas, or feelings exchanged in
written form, then is known as written communication. Written communication has its
own importance and for some particular purposes it has no other alternatives.
(2) Oral/Verbal Communication: It is a process of communication through words.
Verbal communication consists of words arranged in meaningful patterns. Oral
communication normally takes place in a face to face situation. It may be formal or
informal.
(3) Non-Verbal Communication: Communication without using words or writings
is known as non-verbal communication. In other words, non-verbal communication means
communication through physical movements and facial expressions. Gestures, posture,
eye movements, etc. are examples of non-verbal communication.

(C) On the Basis of Information Flow : Depending on the flow of information
there are different types of communication :
(1) Vertical Communication I
                        (2) Horizontal Communication
(3) Cross/Diagonal Communication.
(1) Vertical Communication : When communication takes place between superior
and subordinates then it is known as vertical communication. Here flow of information
can be of two types :
 (i) Downward
(ii) Upward
i. Downward : It is the flow of information from higher authority to lower authority.
ii. Upward : Here the flow of information goes to higher authority from subordinates.
(2) Horizontal communication : This type of communication flows between
employees of equal level.
(3) Cross/Diagonal communication : Communication across the formal chain of
command is known as cross or diagonal communication. In this case executives and
employees of different departments and of different levels communicates each other
without maintaining the official channels.

(D) Other forms of communication : I Besides the above types of communication
there can be some other forms of communication like mass communication.
1. Mass Communication : When communication takes place among large group of
people then it can be termed as mass communication. There is no formal system for mass
communication, it is situational. For different social and political purposes mass
communication can takes place.
2. Consensus : It is a kind of unanimous decision. Consensus is a process of arriving
at a complete agreement in a point through discussion.











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