English Literature

Wednesday, March 11, 2015

Vertical Communication : It's Advantages and Disadvantages


The official communication that takes place between superiors and subordinates are known as vertical communication. This is the most common form of communication of an organization. It can be downward or upward.
Vertical communication can be depicted by the following diagram :
 
http://businesscommunication.blogspot.com

Advantages of vertical communication
1. Discipline : In vertical communication official channels are used thus straight
discipline can be maintained.
2. Record : As it follow the formal media it has documentary evidence which can be
used in future.
3. Provide direction : Instructions or directions for proper implementation of official
functions can be transmitted through vertical communication.
4. Feedback : Both downward and upward communication are allowed in vertical
communication which ensures proper feedback.
5. Recognition : Vertical communication is one of the recognized media of internal
communication.
6. Co-ordination : Both way communication under vertical system ensures
coordination among the employees.
7. Dependable : Information transmitted through vertical communication are
authentic and dependable.

Disadvantages :
1. Time consuming: As it follow the official channels it is a time consuming process.
2. Lack of flexibility : Vertical communication is not flexible, thus failed to cope up
with the changed situation.
3. Lack of creativity : In vertical communication employees become mechanized and
want to 'go by books'. As a result they become less creative.

 

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