The official communication that
takes place between superiors and subordinates are known as vertical communication.
This is the most common form of communication of an organization. It can be downward or
upward.
Vertical communication can be
depicted by the following diagram :
Advantages of vertical communication
1.
Discipline : In vertical
communication official channels are used thus straight
discipline can be maintained.
2.
Record : As it follow the
formal media it has documentary evidence which can be
used in future.
3.
Provide direction : Instructions or
directions for proper implementation of official
functions can be transmitted
through vertical communication.
4.
Feedback : Both downward and
upward communication are allowed in vertical
communication which ensures proper
feedback.
5.
Recognition : Vertical communication
is one of the recognized media of internal
communication.
6.
Co-ordination : Both way
communication under vertical system ensures
coordination among the employees.
7.
Dependable : Information
transmitted through vertical communication are
authentic and dependable.
Disadvantages :
1.
Time consuming: As it follow the
official channels it is a time consuming process.
2.
Lack of flexibility : Vertical
communication is not flexible, thus failed to cope up
with the changed situation.
3.
Lack of creativity : In vertical
communication employees become mechanized and
want to 'go by books'. As a result
they become less creative.
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