Characteristics of Effective Communication

Effective communication is essential for the success of the organization. But to ensure

effective communication one should consider the following factors :

1. Correctness : Correctness is the first quality of effective communication. Wrong

messages failed to serve the purpose of communication, thus the sender should aware of the correctness.

2. Open communication climate : The communication climate of the organization

affects the quality of information. There should be a open communication climate for

exchanging views, that is employees should get opportunity to participate in the decision making process.

3. Meaningful information : The information or message should be expressed in

such away that the receiver can easily understand.

4. Making goodwill : Effective communication should enhance the goodwill of the

organization.

5. Using audience centered approach : Using an audience centrered means keeping

your audience in mind at all times when communicating. (Thill and Bovee 1996)

6. Natural tone : To ensure effective communication the tone of the message must be

natural and sincere. Any kind of artificial tone should be avoided.

7. Intercultural differences : Another major factor for effective communication is

understanding the intercultural difference between the sender and the reader.

8. Clear and Completeness : Messages should be written or presented clearly and

completely.