Communication and Efficiency of Management

 There is a saying, "human minds are like parachutes, their don 't work until they are opened "- management try to open the minds of the employees and guide them to achieve the desired goal. But this job of management will not be possible if there is no

communication.

   Infact communication helps to accomplish all the basic management functions-planning, organizing, leading and controlling. As a result, organizations can achieve their goals and meet their challenges. (Newstrom & Davis, 2002)

     Now let us see how communication helps the function of management.

                         Fig. 8 : Influence of Communication on Management.

The importance of communication in management can be evaluated in the following

manner:

1. Ensure coordination : If there is no communication, employees will not be able to know what their colleagues are doing. Management will not be able to receive information and can not give directions, as a result the organization will collapse. Thus for the existence of the organization communication is essential A 
2. Helps in controlling : Managers exercise .controlling function when any deviation takes place. But without the help of communication deviation can not be indentified.  
3. Assist direction : Proper direction is essential to fulfill the organizational goal managers can not receive required information about the proceedings then they will not be able to provide proper directions. Thus there must be a sound communication system receiving required information. 
4. Supports motivation : To motivate employees,” management at first try to understand the motives and attitudes of the employees. Without communication skill others' attitude can not be evaluated and thus proper incentives can not be provide to motivate them. 
5. Human resource development: The future of the organization largely depends on the development of the human resource of the organization It has been proved that mangers having excellent communication skill can guide the human resource in proper directions.
6. Leadership: Leadership is the process of influencing and supporting 'others to work enthusiastically toward achieving objectives (K Davis 2002). That is managers achieve goal by directing the activities of others. Thus they need to communicate with other to provide proper direction. 
7. Decision making : Decision making-perhaps .the most important managerial activity also depends on communication. Top management need useful information to make effective decision. Adequate and authentic information can be obtained through sound communication system.

Finally it can be said that managers can play vital role to ensure the achievement of organizational goal- but Without effective communication that will turn into a nightmare.