Scope of Business Communication

We are social being, to live or to exist in the society we have to communicate each other. We spend more time in communicating than doing anything else. (Lesikar and Pettit 1996). Thus different kinds of activities, like personal, social, national, global, political, religious, cultural, financial etc. all are within the scope of communication. Scope of communication are as follows :

1. From personal context: An individual can do nothing without communication. He

or she can achieve his or her goal of life and maintain proper relation with relatives and

other by effective communication.

2. From social context : Men of societies communicate each other in various meeting, function etc. and contribute for social development.

3. From organizational context : Communication involves proper planning,

decision making, controlling, directing, coordinating etc. and plays vital role to achieve

organizational goal.  

4. From political context : Political parties depend on various media of communication to face their opposition and get power. Such as : Radio, television, newspaper, meeting, public gathering, press conference etc.

5. From religious context : Without proper communication it is not possible to give

perfect concept about each religion to their-followers. Religious groups depend on

interpersonal, intergroup and mass communication to preach their religion.

6. From global context : Every nation of present world depend on each other in different affairs. For this reason UN, EU, NAFTA, SAARC, are formed to maintain

international communication. .

7. From national context : Effective communication system help general public to participate various government activities through their elected representatives and coordinate among the various government authorities and departments to develop socio-economic condition of the country.

8. From the context of business : Effective communication aid management or owner to maintain good relation between internal (i,e, employees) and external parties (i.e. Bank, tax authorities etc.) to maximize production, sales, and .profit of the business or industry.

9. From financial context : All financial matters of various organizations and parties

are settled under effective communication system.

10. From cultural context ; Cultural activities are controlled and increased by various media and way of communication such as : Radio, television etc. _