Two-way: Communication and its Importance

The communication that takes place between two parties (sender and receiver) - is

known as two-way communication. But the main feature of two-way communication is

the flow of information from both ways.

In two-way communication first sender' sends a message' and the receiver provides

response to the sender.

From, the above discussion the major features of two-way communication can be

listed as follows :

• Two-parties (sender and receiver)
• Flow of information from both way.
• Feedback

Importance of two-way communication : Importance of two-way communication: can be discussed in the following manner :

1. Effective communication : Communication experts advocated that two-way

communication is the real communication, where 'exchange' of ideas is possible.

2. Implementation of decisions : In an organization decision are made by the top

management, but those are implemented by the lower level employees. If there is no two- way communication then proper implementation of decision will not be possible.

3. Better understanding : Where there is no counter flow of information or

feedback, there the level of understanding between the -sender and receiver also very poor Only two-way communication ensure better understanding.

4. Motivation : It has been proved that the organization where the scope for two-way communication exist, the management can collect more infomation about the attitudes of the employees. As a result it becomes easier on the part of the management to motivational measures.

5. Reduce employee turnover : Two-way communication between management and

employees minimizes misunderstanding and as a result employee turnover rate reduces

5. Increase productivity : As two-way communication helps employee motivation, the job satisfaction of employees increases. In turn, the productivities of the firm Therefore it can be safely stated that, two-way communication has immense

importance in the achievement of organizational goal.